Until I learnt of the I Scream Factory, I didn't consider ice cream as inspiration good for more than an afternoon outdoors in the sun.
Founded in 2010 by Alexandra Plesner it is a collective of artists and photographers exploring the fleeting pleasures of life, incited by the fleeting deliciousness of ice cream. "Life is like ice cream," they say, "eat it before it melts. One lick at a time." Their shared endeavor is to capture moments that melt as quickly as they arrive.
Here is a selection of their work: for more images, see I Scream Factory or visit the V&A for a one-day display on 16th November.
Photo: Ting Cheng.
Photo: Takeshi Suga.
Photo: Nadia Sarwar.
Photo: Maxim Emelyanov.
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