No Guts No Glory is a shop and arts collective based in Exeter, founded three years ago by Nathan Blacker. Collaborating with illustrators, designers and artists from across the UK they produce inventive tees, zines and other goodies.
To mark No Guts No Glory's third anniversary, we spoke to Nathan and Hayley Marchant about how they got started with the project and what they have learnt along the way. If you're in the South West this weekend, pass by for their birthday celebration in Exeter, coinciding with the Handmade Arcade craft fair. More information is on their website.
What is the arts scene like in Exeter?
When No Guts No Glory opened we were pretty much the only creative outlet—bar a couple of galleries—for emerging artists. Since then, and especially in the last year, we've been noticing creative, crafty and arty shops and venues have been popping up all over the place. Our monthly indie art fair, Handmade Arcade, is always packed. People are coming together here and it’s great to be a part of it all!
How has the No Guts No Glory shop changed since it first opened three years ago?
The goal in the beginning was to provide an outlet for local artists and designers, but that soon broadened with people moving around the country. We provide an outlet for local and national illustrators, bringing some fantastic work to Exeter from further afield. It's a growing canvas: we've gone from a few t-shirts to a range of beautiful prints, cards, zines, magazines and other small publications.
Photo: Nathan and Hayley in NGNG-designed ware.
What's your background as creatives?
Nathan: I never really saw myself as a creative person. I started with a love of photography; taking pictures of punk rock bands. That, combined with personal values of living with a strong DIY ethos, led me to start No Guts No Glory.
Hayley: Art has always been a part of my life. There's hardly a day I remember not wanting to create, doodle or do. Yet I find it difficult to define myself as an artist. I found Nathan through writing; we became pen-pals in the old-fashioned way discussing ideas for a freeskool in Bath and sharing ideas about No Guts No Glory. Our projects grew together and we combined our creative and practical minds making No Guts No Glory what it is today.
What artists have you enjoyed collaborating with? And what project are you particularly proud of?
We've had the pleasure of collaborating with so many great illustrators, designers and photographers, including Becca Allen, Owen Gent, and Joel Millerchip to name a few.
Recently, we had an idea for a t-shirt called 'To The Waves', formed by the open seas and lighthouses we witnessed on a cycling/camping trip around the hilly North Devon coastline. With these images of rough seas and safe houses etched into our minds we began working with Dan Bowden, a Brighton-based illustrator.
The sense of depth and drama in his work really draws us into his images. We bounced our ideas around maps (and across them), journeys, navigation and the unknown dangers of the deep. When Dan sent us the final image he had spent hours hand drawing the details of the map, adding sea monsters and sailors' tools; we were completely blown away.
Photo: Dan Bowden's illustration for No Guts No Glory. See the final t-shirts online here.