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Designer Stories: Jubilique and Louise

words Tamara Vos

6th July 2014

Next up in our series of designer interviews is Jubilique and Louise, a paper goods and homeware design company founded by art graduate Abbi Cudden. Inspired by collage, vintage prints and illustration, Abbi turned her hobby into a full-time business in 2013. We asked her three questions.  

Tell us a little about yourself, and the philosphy behind your work. 

I run my handmade business Jubilique and Louise from a little studio based in Norwich. I've made things all my life, but I finally turned my craft into a full time business last September. I am inspired by anything quirky and cute, as well as creepy faces, people, nature, and all things old and vintage. I like to ensure that everything I create is truly handmade, hand drawn, hand painted and bespoke. In such a digital, mass-produced world, I really feel the importance of creating items with my own hands, each one different with its own unique personality.

Tell us about a piece you've designed with an interesting story. 

I was in the early stages of designing some new hand-drawn signs, but hadn’t finalised the materials I was going to use. That same day, my Dad popped over to the studio for a cuppa with a big bag of beautiful bits of wood that had been washed ashore on the beach, just after the terrible storms we had last year. I immediately laid them all out on the patio to dry, excitedly planning what I would do with each piece. It was lovely to have my dad involved in this small way, as he has been so supportive and encouraging throughout every step of building my business.

The Work-Shop takeover will be loosely themed on gardens. What was your childhood garden like? 

I am lucky enough to have my studio located in an outhouse building at the back of my mum's house, so I get to be in my childhood garden every day. It’s a fairly small garden, and despite being close to a busy road and having a tower block looming over it, it’s always been very peaceful and full of colour. It has pretty much remained the same since I was a child and still holds lots of happy memories of long summer days, making friends with the neighbours, paddling pools and first pets.

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