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pop outside with a lomo camera

words malou herkes

17th August 2011

We're a fan of Lomography cameras here at oh comely. These plastic and retro-looking gadgets became popular in Vienna as a new, artistic approach to photography in the 1990s. Today there's a worldwide community of amateur Lomo photographers who pursue spontaneous, creative and experimental ways of taking photos.

oh comely lomography

Photo: Lomo's well-loved Diana F camera.

There's a Lomography pop-up shop open this August in Selfridges, so pass by for a visit if you're curious about the world of Lomo. Shaped like a big yellow ship, the pop-up store allows you to browse the quirky, colourful film cameras and even borrow one for just £1. That's hardly a fee to complain about, and we left Selfridges with two cameras in hand, saying good-bye to the digital era as we took to Oxford Street with 36 photos on the film.

My initial photos were tentative attempts to catch a good shot. But as the hour wore on and with only 10 photos down, I became more careless, taking pictures of anything that caught my eye. As the golden rules of Lomography state: don't think, be fast and don't worry about breaking conventions of photography. And that's what we did by playing with the flash, inserting coloured strips to warp the image into shades of blues and reds, and snapping traffic cones or people's feet.

oh comely lomography

Photo: One of Lomo's kooky fish-eye cameras.

When I got the photos developed, some were blurred and quite non-descript but these dreamy, lo-fi images also captured a feeling of nostalgia that picture-perfect digital just doesn't seem to do.

Find out more on Lomo on their website.

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