What We're Loving: solid, vegan foundation

We're delighted that our fave beauty brand, Lush, have made an amazing new, vegan foundation that doesn't have any plastic packaging and is full of natural ingredients that sound like they are good enough to eat. Now, that's our kind of make-up – kind to our skin, and kind to the planet, too. Our editor Alice Snape was lucky enough to be invited to Lush Studios in Soho for the grand reveal...

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I am not usually a foundation wearer, but this could convert me. When I put it on, it actually made my skin feel lovely – like it was doing good things for it.

And, excitingly, the cheekily named Slap Stick foundation is available in an impressive 40 shades (see pic above), and made using 45% coconut oil from Indonesia to hydrate and sooth. The foundations also contain Argan oil harvested by a women’s co-operative in Morocco.

"Making foundation solid is a major leap forward to reducing plastic packaging without compromising on quality or effect," says Rowena Bird, Lush Co-founder and Product Inventor. "The dream is that, in years to come, none of our products will have packaging.”

The foundation is partially dipped in peelable wax (sort of like a Babybel, but smelling nicer, of course) and comes in a recycled cardboard box, which you can keep it in or recycle again.

 The foundation comes in 40 shades

The foundation comes in 40 shades

"The products aren't just there to look pretty, they are there for a purpose," says Rowena. "We've used what's called a Zorn Palette, so the shades actually match to skin tones." 

Ten per cent of profits from the purchase of the coconut oil within the Slap Sticks goes towards funding literacy classes and a dentist on the island of Nias.

 We also love Lush's inclusive, non-Photoshopped campaign images 

We also love Lush's inclusive, non-Photoshopped campaign images 

 

If you want to find out your shade, you can visit the Make-up Swatch Shop at the Lush Soho Studio until Friday 6 July and be colour matched prior to logging on to the Lush Labs on Friday 29 June to buy it for £16.95. The Slap Stick will be on sale on for one month from that date, then once Lush have collected feedback and customers reviews it will relaunch in February next year, alongside a whole range of other make-up including lipsticks and shimmers (which will be as equally kind and wonderful). We can't wait! 

 

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